Which key ethical principle does DECA emphasize?

DECA emphasizes integrity in business practices as a key ethical principle because this focus reflects the importance of honesty and transparency in all business interactions. Upholding integrity ensures that individuals and organizations build trust with consumers, partners, and competitors, which is vital for long-term success. By prioritizing ethical behavior, DECA prepares future leaders to not only focus on financial outcomes but also create fair and responsible business environments. This approach aligns with the broader goals of fostering a culture where ethical decision-making is valued and practiced, enhancing the overall reputation and effectiveness of businesses in society.