Which competitive event in DECA focuses on marketing analysis?

The Marketing Management Series is focused on the analysis and application of marketing concepts, making it the appropriate choice for those looking to engage in activities related to marketing analysis. Participants in this competitive event are typically required to demonstrate their ability to understand market research, analyze consumer behavior, and develop effective marketing strategies based on data. The event often includes case studies where contestants analyze a company’s marketing situation and recommend actions based on their insights.

Each of the other options, while related to marketing, emphasizes different aspects. The Advertising Campaign event showcases participants’ creativity and strategic thinking in developing an advertising strategy. The Startup Business Plan focuses on entrepreneurial skills and the creation of a comprehensive business proposal rather than purely market analysis. Principles of Marketing, on the other hand, tests understanding of foundational marketing concepts but may not delve as deeply into the analytical aspect as the Marketing Management Series does. Thus, the emphasis on analysis in the Marketing Management Series distinctly aligns it with marketing analysis objectives.