How does DECA define "entrepreneurship"?

DECA defines "entrepreneurship" as the process of starting and managing a business, which emphasizes the multifaceted nature of entrepreneurship. This definition encompasses not only the initiation of a business venture but also the ongoing management and operational aspects that are critical for sustaining a successful enterprise. It involves identifying opportunities, taking risks, organizing resources, and driving innovation to meet market needs.

This comprehensive view of entrepreneurship highlights that it is more than just financial investment or creativity in product creation; it is about navigating the complexities of running a business in a competitive environment. By focusing on the management element, DECA illustrates the strategic and operational skills necessary for an entrepreneur to thrive in the business landscape.